Affiliate Marketing Secrets
Affiliate marketing is by far the fastest way to get started making money online. This is when you refer traffic to someone else’s product sales page, they do all the hard work of making the sale and supporting the customer, and you earn at least a 50% commission
Here’s just a few benefits
- You can start right now with no up-front costs and no need to make a product, set up a website and sales page, design the website, create marketing materials, or do support, billing and maintenance.
- It runs on auto-pilotfor you because you don’t have to do the customer support or deal with billing or technical issues.
- Your efforts are risk-free, because the product owner has already done all the research , development and testing. So if you send visitors you will get paid.
There’s no denying that these benefits make affiliate marketing the best thing going!
The downside is…
After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Less than 10% of the visitors your send will actually buy the product. That’s fine for the product owner because she can sell to them again and again, but you can’t.
How can you avoid this pitfall?
Simply put, you need to capture the name and email of your visitors *before* sending them to the product sales page. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you want to do it like a pro, you’ll give them some great content before sending them to the sales page.
Here are the benefits of doing affiliate marketing like this:
- You’ll be building your own list of potential customers that you can market to again and again.
- You’re generating good will by giving them high-quality content. This way, they are much more likely to make a purchase when you send them to the sales page.
In order to set a system like this up, you will need the following affiliate marketing tools:
- A lead capture page, preferably with video
- Several high-quality content pages
- At least a 5-Part Email Followup Series
You’ll use the squeeze page as the place to send your visitors instead of using the product website. This page is where you collect your visitors’ contact info and add them to your autoresponder, which in turn starts sending them the multi-part email series. Once your visitors have been subscribed to your email series, they are sent to your content pages.
The content pages provide valuable information for your visitors and make them more receptive to the sales message that you’ll link to from inside the content. And even if they don’t buy on the first visit, your email series sends them back to the product sales page again and again to increase your sales.
Putting all of these pieces together will increase your sales by 500% or more, so it’s obviously worth the time and energy to do it. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.
One option, if you’re not up to the challenge of setting this all up yourself, is to let someone like Affiliate Silver Bullet do it for you. These kinds of services will build the whole system for you and then just give you a video squeeze page (with video), pre-written emails, content pages, etc. On the plus side, you’ll save a ton of time and money vs. trying to build this yourself. Plus you can get started instantly. One negative is that there will be other people using this same affiliate marketing system. However, the odds of you and them both finding the same visitor are so small, that it doesn’t really matter.
Alternatively, you can use a service like Elance to “outsource” each of these compnents. Whichever way you decided to go, it’s critical to get an affiliate marketing system like this in place, if you’re at all serious about your business.
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There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that.